Built for the book.

Playbook RG supports player education at retail sportsbook counters and inside betting apps.

Brand source files are free to adapt. Check module coverage, local requirements, working product controls and the final publication decision for your operation.

In the framework

Resources to adapt for your program.

The Brand files are free to use and adapt. Apply your identity and local details to selected resources in the resource configurator. Website and widget integrations need their own setup. Academy, Tools, and Review have separate access terms.

Game guides

The sports betting guide covers bet types, the vig, implied probability, and line movement. A companion horse-racing guide explains racing odds and payouts.

Browse the game guides

Campaigns

Sports Betting Reality Check runs over two weeks, timed to a big sports moment, with the sports myth set at its core.

Read the campaign briefs

Myth busting

The sports set addresses myths about sports knowledge, parlays, tipster profits, and an assumed in-play advantage.

Read the myth library

In-product collateral

Configure bet-slip messages, live-odds overlays, in-play placements, and pre-roll scripts for your brand.

Browse the templates

Jurisdiction modules

Sports-advertising rules change quickly. The modules cover bonus wording, odds display, and messaging windows around live sports by market.

Browse the modules

Start in your brand

Set your sportsbook name and support details for selected resources. Review each odds example and its format; exporting brand settings does not convert the source figures.

Open the configurator

In place

The system in your setting.

These examples show pieces from the template library in context. Select any to enlarge, or browse the full library.

Story card · reading the line
Poster · in the lounge

Solutions

How each product supports the program.

Each Playbook product supports a different part of the sportsbook responsible-gambling program.

Playbook Brand

Player education in your brand.

Export selected resources with your business name, colors, and support details. Adapt odds examples to your product and review each guide before publication.

Free files · No account · Use and adapt under CC0

Playbook Academy

Train retail and support teams.

Frontline tracks prepare retail and support staff to explain the vig clearly and consistently wherever a bettor asks.

Two free programs · Other courses are organization previews

Playbook Tools

Clear every ad before launch.

Sports advertising receives intense regulatory scrutiny. Ad Check evaluates each creative against the rubric and your responsible-gambling policies before launch.

Free Quick Draft · Account required · Limited-release access

Playbook Review

Assess program evidence.

Evidence from the sportsbook supports a current credential and gives your team a documented answer to licensing questions about its marketing.

Public examples · Account for workspace · External review arranged separately

Next step

We’re here to help.

Tell us about your sportsbook, and we will recommend a practical starting point.