Foundation
~25 min
The starting point for every employee: why Playbook exists, the informed-choice model, and the two voice tiers used with players.
- 01Welcome to Playbook
- 02The two-tier system

02 · Playbook Academy: teaches the standard
BetaPlaybook Academy provides short, role-based training for everyone from frontline staff to executives. Each program teaches how to apply the standard and ends with a graded certificate.
Foundation and Brand Foundations are free to use. The role-specific programs are available under license.
In action
This 30-second mobile tour shows synchronized narration, highlighted text, and the knowledge check at the end of a lesson. Academy works on mobile devices and can be integrated with an organization’s learning management system.
Captured live from the Academy on a phone-size screen.
Why training
Academy is the layer between the brand book and daily work. It turns the voice principles, the scripts, and the game guides into role-based courses, so the standard shows up in practice, not just in the document.
Foundation teaches the two-tier system every role shares: one voice, calibrated for two very different moments.
The programs
Programs are organized by role and divided into short modules. Every module ends with a graded test, and every program lists its included topics.
Start here
Every employee begins with the same grounding, whatever their role.
~25 min
The starting point for every employee: why Playbook exists, the informed-choice model, and the two voice tiers used with players.
Frontline training by channel
The same customer-facing skills adapted for casino, online, and lottery retail settings.
~55 min
For floor, cage, and host staff who meet players face to face: player tools, stigma-free language, and practical Tier 1 conversations.
A player-tools walkthrough, language that works, and conversations in practice, set on the casino floor, cage, and host desk.
~55 min
For chat, phone, and email agents who need to explain player tools and carry the right tone through the full conversation.
Player tools, language that works, and conversations in practice, for online and mobile support agents.
~55 min
For lottery retailers handling brief, high-volume interactions that still require clear and stigma-free language.
Player tools, language that works, and conversations in practice, for high-volume lottery retail counters.
Specialist tracks
Deeper training for the teams that carry specific responsibilities.
~91 min
For specialists who handle sensitive conversations: recognizing escalation signals, de-escalating, explaining referral pathways, and using the warmer Tier 2 voice.
~55 min
For legal and regulatory teams: the responsible-gambling landscape, advertising and messaging rules, and how the audit and review process works.
~180 min
Detailed training for marketing and creative teams on the Brand system, content creation, campaign development, tone, and collateral production.
Brand depth and leadership
The full system for the people who own the brand, plus a standalone briefing for executives.
~130 min
The full Brand system for responsible-gambling leads: foundations, visual identity, voice and tone, player segments, customer journeys, and measurement.
~30 min
A strategic overview for leadership: brand positioning, the ROI framework, risk mitigation, competitive advantage, and governance. No prerequisite.
Progression
All tracks begin with Foundation. From there, each person continues on the track that matches their role. Executive Briefing stands alone: no prerequisite.
Step 1 · everyone
Foundation
The shared grounding every employee completes first.
Step 2 · continue by role
Frontline
Customer-facing
Tier 2 Support
Support specialists
Compliance
Legal / regulatory
Marketing Comms
Marketing / creative
Brand Foundations
RG lead
Standalone · leadership
Executive Briefing
A 30-minute strategic overview for the C-suite. No prerequisite. Start any time.
No Foundation requiredCertification
Every module ends with a short test. A score of 80% is required to pass.
Complete every module with a score of 80% or higher to earn the program certificate.
A free account saves progress across devices, so staff can stop and resume without repeating completed work.
Every module includes audio narration with synchronized text, so staff can train on a phone, tablet, or desktop. Available in English, French, Spanish, Japanese, and Chinese.
Playbook Academy
Certificate of completion
Awarded to
Brand Foundations · all modules passed at 80%+
Try it
A short check in the Playbook voice, drawn from the game guides. You get the correct explanation immediately after each answer, just as you would in a module. The sample has no timer and does not save responses.
Question 1 of 3 · Slots · Independence of outcomes
Access
Free to use
No chargeFoundation and Brand Foundations are free: the grounding every employee needs, and the full brand system for the person who owns it. Create a free account to save progress and earn certificates.
Under license
Frontline, Tier 2 Support, Compliance, Marketing Communications, and Executive Briefing are licensed to organizations.
Inquire about organization access →In the system
Brand defines the standard, Academy teaches it, Tools operationalize it, and Review measures performance against it. Academy gives employees the knowledge and practice needed to apply the standard in their roles.
Get started
Start free with Foundation and Brand Foundations, then add the role-specific programs when you’re ready. Academy is in beta.