The content API and widgets, available from this site.

One entry from messages[].

{
  "id": "O-1",
  "section": "Pillar messages",
  "subsection": "Open — Transparency and odds literacy",
  "message": "The house edge on blackjack is 0.5%. On slots, it's 2–15%. On American roulette, it's 5.26%. Now you know.",
  "context": "Campaign headline, landing page lead",
  "tone": "Confident / Informative",
  "tier": 1,
  "maxChars": 120,
  "event": null,
  "tokens": [],
  "pillar": "open"
}

One entry from myths[], with all of its formats.

{
  "id": 1,
  "title": "The Hot Streak",
  "category": "Slots & Electronic Gaming",
  "gameType": [
    "slots",
    "…and 1 more"
  ],
  "bias": [
    "clustering-illusion",
    "…and 1 more"
  ],
  "pillar": "open",
  "socialCard": {
    "myth": "I'm on a hot streak — keep going!",
    "fact": "Every spin is statistically independent. The machine doesn't know you just won. Your brain sees a streak. The math sees coin flips.",
    "stat": "0% chance your last result affects the next spin."
  },
  "articleExplainer": "You just hit three wins in a row. Everything in your body is screaming *keep playing*. Your brain has spotted a pattern and it's convinced t…",
  "quiz": {
    "question": "You've won 4 spins in a row on a slot machine. What are the odds on spin 5?",
    "options": [
      {
        "label": "Better than normal — you're on a streak",
        "correct": false
      },
      "…and 3 more"
    ],
    "feedback": "Every spin is independent. The machine doesn't know — or care — what happened before. Streaks are something your brain invented, not somethi…"
  }
}

One entry from sections[].ctas[].

{
  "id": "EL-1",
  "label": "Take the quiz",
  "maxChars": 14,
  "context": "Game IQ quiz, odds quiz, myth-busting quiz",
  "tone": "Playful / Witty",
  "pairWith": [
    "S-4",
    "S-8"
  ],
  "tokens": []
}

One entry from campaigns[].

{
  "id": 1,
  "name": "Slots Myths Week",
  "theme": "Debunking the six most common slot machine misconceptions.",
  "tagline": "Your slot machine has the emotional range of a toaster.",
  "duration": "2 weeks (10 posts across channels)",
  "pillar": "open",
  "audience": [
    "slots players",
    "…and 2 more"
  ],
  "mythsUsed": [
    1,
    "…and 5 more"
  ],
  "schedule": [
    {
      "day": "Mon 1",
      "channel": "Instagram / Facebook",
      "content_type": "Myth card",
      "myth": "1",
      "copy_source": "`myth-busting.md` → Myth 1 → Social card",
      "asset_format": "1080 x 1080",
      "template_reference": "`collateral/render/card-1a` format"
    },
    "…and 9 more"
  ],
  "captions": [
    {
      "label": "Myth 1 post",
      "text": "You're on a hot streak. The machine is not. Every spin is independent — your brain sees patterns, the math doesn't. #Kno…"
    },
    "…and 6 more"
  ],
  "email": {
    "subject": "The 6 things your slot machine wants you to know (just kidding — it doesn't care)",
    "previewText": "Every spin is independent. Here's what that actually means.",
    "bodyStructure": [
      "Hero: Myth 1 social card image",
      "…and 3 more"
    ]
  },
  "kpis": [
    "Social engagement rate (target: 2x baseline for educational content)",
    "…and 3 more"
  ],
  "tokens": []
}

One asset from categories.*.assets[].

{
  "id": "logo-horizontal-full-color",
  "filename": "logo-horizontal-full-color.svg",
  "url": "/tools/playbook/brand-book/assets/logos/logo-horizontal-full-color.svg",
  "sourceUrl": "visual-identity/logo/primary/logo-horizontal-full-color.svg",
  "format": "svg",
  "fileSize": 5542,
  "category": "logos",
  "variant": "primary",
  "colorMode": "full-color",
  "usage": "Primary logo for main branding"
}

The blackjack guide (sections and terms truncated).

{
  "meta": {
    "game": "blackjack",
    "generated": "2026-03-07T03:29:15.142Z",
    "version": "0.1.0",
    "source": "how-to-play/blackjack.md"
  },
  "slug": "blackjack",
  "title": "How to Play: Blackjack",
  "summary": null,
  "frontmatter": {
    "content_type": "game-guide",
    "title": "How to Play: Blackjack",
    "pillar": [
      "open"
    ],
    "tier": 1,
    "tone": [
      "confident-informative"
    ],
    "reading_level": "grade-6-8",
    "game_type": [
      "blackjack"
    ],
    "audience": [
      "general"
    ],
    "channel": [
      "blog",
      "…and 2 more"
    ],
    "cultural_profile": {
      "voice": "peer",
      "framing": "individual",
      "humor": "irreverent",
      "directness": "blunt",
      "comfort": "open"
    },
    "presentation": {
      "odds_format": "american",
      "currency": "usd",
      "sports_culture": null,
      "language": "en-us"
    },
    "adaptation_status": "base",
    "adaptation_notes": "Currency: All examples use USD ($10 bet, $15 vs $12 payouts, etc.).\nReplace with local currency and recalculate.\nSide be…",
    "last_updated": "2025-02-25T00:00:00.000Z"
  },
  "sections": [
    {
      "heading": "The 30-second version",
      "content": "> Blackjack is a card game where you try to get closer to `21` than the dealer without going over. You make decisions — …"
    },
    "…and 6 more"
  ],
  "keyTerms": [
    {
      "term": "**Blackjack**",
      "definition": "A hand totaling `21` with exactly two cards (an ace + a 10-value card). Pays `3:2` at standard tables."
    },
    "…and 11 more"
  ],
  "quiz": [],
  "socialSnippets": []
}