Built for the counter.

Playbook RG supports draw games, instant tickets, retail locations, and lottery apps.

Brand source files are free to adapt. Check module coverage, local requirements, working product controls and the final publication decision for your operation.

In the framework

Resources to adapt for your program.

The Brand files are free to use and adapt. Apply your identity and local details to selected resources in the resource configurator. Website and widget integrations need their own setup. Academy, Tools, and Review have separate access terms.

Game guides

The lottery guide covers draw games, scratch tickets, and the underlying odds. A separate bingo guide supports bingo halls.

Browse the game guides

Campaigns

Luck, Numbers & Lotteries addresses lucky numbers, due numbers, and ticket math during a one-week campaign.

Read the campaign briefs

Myth busting

The lottery set addresses picked numbers, due numbers, and the effect of buying more tickets with clear math and a welcoming tone.

Read the myth library

Retail collateral

Rack cards, helpline cards, counter mats, screen loops, and radio and TV scripts for markets where broadcast remains effective.

Browse the templates

Jurisdiction modules

Market-specific guidance covers odds statements, helpline text, age notices, and beneficiary disclosures. Required wording takes priority.

Browse the modules

Start in your brand

Set your lottery’s name and helpline once, then generate the counter materials for each region.

Open the configurator

In place

The system in your setting.

These examples show pieces from the template library in context. Select any to enlarge, or browse the full library.

Poster · behind the counter
Rack card · at the counter

Solutions

How each product supports the program.

Each Playbook product supports a different part of the lottery responsible-gambling program.

Playbook Brand

Player education in your brand.

Add your lottery’s brand, verified support details, and local notices to selected resources. Check each game example, language, and exported layout against the requirements for its placement.

Free files · No account · Use and adapt under CC0

Playbook Academy

Train a distributed retail network.

The lottery retail track prepares clerks for brief counter interactions, while claim-center staff receive more detailed conversation training.

Two free programs · Other courses are organization previews

Playbook Tools

Create materials for every region.

Builder turns one brief into the counter set for every region, and RG Brand Review checks each piece before it prints.

Free Quick Draft · Account required · Limited-release access

Playbook Review

Assess program evidence.

Evidence from the retail network supports one current credential, giving beneficiary reports and license reviews a documented starting point.

Public examples · Account for workspace · External review arranged separately

Next step

We’re here to help.

Tell us about your lottery, and we will recommend a practical starting point.