01 · Playbook Brand: defines the standard
Playbook Brand is the open core of the system: everything you need for gambling entertainment literacy, not a page of legal text. Voice, messaging, visual identity, game guides, and ready-to-use templates, dedicated to the public domain under CC0.
Public domain under CC0: no permission or attribution required, and no per-seat fees.
The premise
Playbook RG treats player education as a design problem, not a box to tick: explain the odds in plain math, name the tools by what they do, and make the material good enough that someone chooses to read it.
The result is a complete brand with a defined voice, visual system, and content library ready for launch.
“Every game has math. Every player has choices.”
What’s inside
Playbook RG is maintained in a public repository of Markdown content and specifications. This library presents the same material as plain-language pages: foundations, voice, design, copy, game guides, and jurisdiction modules.
The foundations: who Playbook RG is, how it speaks, and how it shows up. Strategy and the brand pillars, the personality, voice and tone, the message hierarchy, accessibility, application, governance, and cultural adaptation.
Jurisdiction-agnostic copy tagged by pillar, tone, and channel. Swap in your program name and helpline, then use the copy across your channels.
Messages, myths, CTAs, and campaigns, with before/after rewrites, stigma-free swaps, and player-segment guidance alongside.
Plain-language guides to how each game works: the odds, the house edge, and the myths worth correcting. Written for players at a sixth-to-eighth-grade reading level.
Slots to horse racing · 30-second summary, underlying math, common myths
Browse the content library →Advertising guidance mapped to local requirements across US states, Canadian provinces, the United Kingdom, Malta, and Denmark. Contributions for new markets are welcome.
UK · Malta · Denmark · US states · Canadian provinces
Browse the modules →Production-ready pieces for social, print, venues, email, and broadcast. Every template uses the same brand configuration, keeping the program consistent across channels.
Posters, cards, signage, screens, email
Browse the collateral →Color, type, logo, icons, photography, and motion: navy, emerald, and orange; Inter, Source Sans 3, and Source Code Pro; every value checked for WCAG AA.
Gambling terms in plain language, each with the phrasing the system prefers: “set your deposit limit,” not “restrict your deposits”; “cool-off period,” never “temporary ban”; “tools,” never “interventions.”
Read the glossary →Drop-in web widgets, a JSON content API, and a guided configurator for applying your program name, colors, type, and contact details.
Open the developer page →The voice
The whole system speaks in one voice. The same principles guide every line, from a social card to a self-exclusion screen.
Explain the odds and the tools plainly, and trust the reader with the facts instead of frightening them away.
Agency comes first: players choose whether and how to use these tools; the tools are not controls imposed on an account.
Name the behavior, “set your budget before you start,” instead of reaching for “play responsibly.”
Gambling is entertainment, and the voice says so; the goal is informed play, not shame.
Plain language at a sixth-to-eighth-grade reading level: no euphemisms, no clinical jargon.
Person-first, stigma-free wording that works across markets and audiences.
Your ‘lucky machine’ has the emotional range of a toaster.
Every game has math. Every player has choices.
Know your game. Play on your terms.
“Set your deposit limit,” not “restrict your deposits.”
How it works
Collateral is a template plus a configuration. Brand, message, and market are separate inputs, so one template renders correctly for any operator in any jurisdiction: change the palette and the whole library restyles, change the market and the helpline and age line follow.
card-1a-hot-streak.html · 1080 × 1080
Change the brand settings to update the palette, type, and wordmark. Change the market to update the regulatory text. The underlying template stays the same.
The brand book
Everything above is specified in the brand book: the voice principles and tone spectrum, the visual identity down to the photography direction and contrast rules, the message hierarchy, accessibility, application, governance, and cultural adaptation. Readable in full, public domain under CC0.
Plug it in
The brand system is not just a set of documents. It also comes as structured data, so player education can appear inside your product rather than only on a separate information page.
Widgets
Embeddable, ~19 KB
Drop-in game guides, myth cards, and odds explainers for your site or app: one small bundle, styled by your tokens.
Embed docs
Content API
Structured feeds
Every message, myth, CTA, campaign, asset, and template as structured data, hosted here as plain JSON.
Browse the feeds
Configurator
Configure it for your program
A guided wizard that swaps in your name, palette, and type, then exports tokens and production files for the whole system.
Run it here
GET /api/messages.json → 200 OK · hosted here · no key or usage fee · public domain
Make it yours
Playbook RG is a starting point you can adapt to your program. Fork the repository, edit _brand.yml (program name, palette, helpline, jurisdiction), and the whole system restyles: templates, widgets, and game guides. CC0 allows you to adapt and publish it without additional permission or attribution.
Clone the public repository. The content and code are dedicated to the public domain under CC0.
Set your program name, colors, fonts, helpline, and minimum age. The guided configurator writes the file for you, or edit it by hand.
Run the build, or add brand-inject.css to the page template. The widgets, JSON feeds, and generated assets use your settings.
Public domain. No license to negotiate, no attribution owed, no per-seat fees.
This page is part of the same open system.
In the system
Playbook Brand is the open core. The hosted products run on the same standard: Academy teaches it, Tools operationalize it, Review measures against it.
teaches it
Role-based staff training that makes every team fluent in the standard.
Visit Academy →operationalizes it
The compliance workbench: draft, check, monitor, and keep the records.
Visit Tools →measures against it
Accreditation backed by a versioned evidence record that regulators can verify.
Visit Review →Common questions
Yes. Everything in the Brand system is dedicated to the public domain under CC0. No permission or attribution is required, and there are no per-seat fees.
The configurator swaps the default palette, type, and program name for yours, and the whole system updates: templates, widgets, game guides. Beyond that, every file is yours to edit: override the CSS, replace the copy, keep what works.
The system was designed by a gambling-policy researcher who has advised regulators for more than fifteen years. Jurisdiction modules cover the United Kingdom, Macau, Singapore, Malta, Denmark, U.S. states, and Canadian provinces. Your compliance team remains responsible for final approval.
Engagement tiers run from a one-to-two-day configuration sprint to a full program with staff training and ongoing support. See the get-started page for what each includes.
Kahlil Simeon-Rose, Ph.D. He is a tenured associate professor at Washington State University, co-developer of the Positive Play Scale, GameSense, and RG Check, and a two-time National Council on Problem Gambling research award recipient.
A public-domain baseline gives players, operators, and regulators access to the same player-education material. Removing license and attribution requirements makes that material easier to adopt and adapt.
For implementation support ranging from a one-to-two-day configuration sprint to a full program, see the get-started page.
Use the standard
The full brand system is live and public domain. Explore it, or clone the source and adapt it.
Public domain under CC0: fork it, rebrand it, launch it.
